Workshop AB InBev: Negotiation Training

Name: Workshop AB InBev: Negotiation Training
Start: 2026-03-04T16:00:00+01:00
End: 2026-03-04T17:30:00+01:00

4 March 2026
4:00 PM – 5:30 PM
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“Effective negotiations at AB InBev: strategies, case studies, and workshop”

Behind every successful partnership at AB InBev is a well-negotiated agreement. In this workshop, we open the door to how negotiations are approached across our global operations – from sourcing key ingredients to building long-term supplier partnerships, where every agreement shapes how the world’s largest brewer does business. You’ll learn key negotiation principles and styles, see how they apply in real business situations, and take part in practical case discussions and live negotiation exercises designed to build confidence and capability.

Speaker

Tetiana Sokolova

Tetiana Sokolova is our Procurement & Sustainability Manager at AB InBev in Prague, Czech Republic. She and her team are responsible for technology package for zone EUR (starting with purchasing hardware/software and finishing with IT services). Tetiana has over 8 years of experience driving innovation, enhancing operational efficiencies, and leading cross-functional teams across procurement, logistics, sales, finance, and business intelligence functions. She is experienced in creating and implementing digital strategies, managing complex change initiatives, and aligning teams with business goals to deliver measurable results.

About AB InBev

Discover AB InBev, the world’s largest brewer with over 600 years of heritage and a portfolio of 500+ iconic beer brands, including Stella Artois, Corona, and American brand Budweiser. Headquartered in Leuven, Belgium, with 16 breweries across Europe, we embrace innovation and ownership, always with an eye on the next challenge. Join us and explore how you can kickstart your career with a team of bold, resilient team shaping the future of brewing!

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